Assistant Professor Jason Fischer and doctoral candidate Sarah Cormiea discussed how the brain processes smells and memories in The Baltimore Sun and other major media.
“There’s a kind of special access to the memory system in the brain that odor perception has,” Fischer said. The part of the brain that processes odors sits “right up against memories in the brain.”
- Baltimore Sun, Why we’re crazy for pumpkin spice everything: Johns Hopkins researchers explain the psychology
- Mental Floss, The Science Behind Our Pumpkin Spice Obsession
- WBAL, Pumpkin spice so popular due to its aroma, Hopkins researchers say
- USA Today, Why are we addicted to pumpkin spice? Perception researchers stress the power of fall scents